Throughout his academic life, Jens Koed Madsen has been interested in persuasion and argumentation and has approached this from different disciplines. As an undergraduate at the University of Copenhagen, he studied Rhetorical Theory; as a PhD student at University College London, he explored formal models of belief updating through Bayesian modelling, and as a post-doctoral researcher at Birkbeck (University of London) and now University of Oxford, he is developing formal models of reasoning and argumentation and implementing them in agent-based models as well as testing these against empirical data. Jens is keenly interested in political discourse and persuasion in political campaigns.
At Oxford, his work focuses on predictive agent-based models of dynamic belief and behaviour changes in shifting environments.